Millennials are price conscious, have high expectations and are motivated by a “need to go now”
The findings show that millennials (aged 22-32) tend to take more close-to-home getaways. They’re price conscious, have high expectations and are motivated by a “need to go now”. This type of traveler tends to have a clear reason to take a big trip, be it a honeymoon, one final trip before starting a family, or to celebrate finishing graduate school. Often honeymoon couples say that it might be the last time they can get two weeks off for a decade. Eleanor Nelson, owner of Travel House Inc, a Virtuoso Agency, asks her clients “Why do you travel?”. The reasons are compelling – “cultural awareness”, “getting away from the daily grind”, “expanding horizons” and “just for fun” are high on the list. And millennials say they find value in working with Travel House advisors. They say working with a travel consultant enhances the planning experience. “Anyone can book a trip online. Eleanor can get me the same trip for the same price I can find but with extras included like transfers, spa credits and even a room upgrade once in a while. ”
“Growing up in the Google age creates a more exacting traveler – One who doesn’t seek a lot of hand-holding,” Eleanor says. “With an older traveler, tastes are more set and they’re more laid-back about price. With a millennial, when comparing different hotels where one is $1,000 per night versus $800 per night – the millennial wants an exact justification of price difference.”
Eleanor recently worked with a young couple contemplating a trip to either Costa Rica or Peru. For the same cost, Costa Rica would allow for a five-star-property stays during peak season, while Peru offered four-star properties during the rainy season. It seemed like a no-brainer. But the clients chose Peru. They were thinking this was the last big trip before they stared a family. Costa Rica seemed reasonable in six years with kids, but for Peru, the kids would need to be older. This personified millennials because they’re open and want to see many places in the world, but they need to organize their bucket lists into what works best for the current phase.
Eleanor Says Millennials Should Try These Trips:
- An Independent Trip through Peru – Cuzco, Sacred Valley, Machu Picchu, and the Amazon
- Head to Turks & Caicos for impeccable service and white sand
- Drive the Pacific Coast Highway