Travelers in the Gen Xers seek extraordinary experiences and are highly motivated by a desire to spend time with family.
School calendars largely dictate travel timing for the Gen Xers. In the 33 to 49 age group, Eleanor says trips are based on the kids’ ages. Travelers in this age group seek extraordinary experiences and are highly motivated by a desire to spend time with family. Another notable aspect to this group of travelers and their involvement in the process. “They tend to be tech-savvy and will research hotels and experiences themselves,” Eleanor says. “Then, we can collaborate to create the best experiences. People with toddlers tend to travel less. In this age group, you see families that have some money, but they’re so crushed with work, life, and family commitments that the main type of trip they want is a chance to reconnect with their family.”
At the same time, though, Eleanor says this group wants different experiences. “Clients say that they want to avoid the average/mediocre tourist activities. They choose to work with a Travel House advisor to gain access to exclusive and authentic experiences like tapas tasting with a local host or after-hours access to main city attractions.”
There is a similarity between this group the younger millennials in terms of hotel booking: they both want the same value though they want to play a greater role in finding it, often directly collaborating with an advisor. And Millennials tend to stay a bit closer to home, whereas Gen Xers are branching out to Mexico and beyond. With boomers, as they get into their sixties and they’ve built a relationship with their advisor, there’s more of an “I trust what you have arranged will be a good experience”. On the other hand, Gen Exers want to be more hands-on during the travel planning.
Eleanor Says Gen Xers Should Try These Trips:
- Mexico for sunshine
- Disney – beckons during these years, Disney World’s on-site properties are fantastic
- National Parks – take the family hiking and biking